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Josh & Luke

We are Josh & Luke Exell a director duo based in London. As brothers we have been shooting campaigns, commercials, and short films for nearly 10 years.


We are best known for our unique and versatile blend of visual storytelling and purpose-driven work. With a passion for adventure, film, and music. We have shot commercials and short documentaries for leading brands like Meta, Skoda, Mailchimp and Square. In addition to our commercial projects, we prioritise partnering with charities and social enterprises to promote good causes.

We have a unique and refreshing approach to filmmaking with our individual unique skills complimenting each other throughout the process. Josh comes from a stills background and whether he is self shooting or working with DOPs he is focused on every detail of the aesthetic and working with people. Luke comes from an edit background and gets deep into the narrative structures and storytelling, directing with the edit in mind and always one step ahead. We have a wide range of experience from working on large scale studio productions, to heading out on self shooting duo adventures in far flung corners of the world. We create TV ads, commercials and branded content.

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