AVM

Andy is an award-winning multidisciplinary Film Director and Creative Director, whose obsession with performance, immersive world-building, and meticulous detail orchestrates work that is defined by style, and driven by emotion. He masterfully balances comedy and drama to find the funny, or the heartbreaking, in the everyday.

Andy’s background began in theatre, music videos and shorts, and evolved through advertising as a Creative (both in Copy and later, Art) at agencies like McCann. That crossover helped shape his approach to directing, by allowing him to look at the big picture. With any brief, Andy is able to employ cinematography, storytelling, as well as strategy to produce work that is not only beautiful, but effective too. In short, he knows how to put the big idea and the audience at the core of the experience.  His commercial work includes McDonald's, BMW, the British Army, as well as Sony Music and PlayStation. 

A graduate of the prestigious National Film and Television School, he specialises in Virtual Production and the Unreal Engine. He has multiple industry awards and nominations including the Young Arrows, 1.4 Awards, Berlin Commercial Awards, Telly Awards, among others. He may have a slightly concerning addiction to peanut butter cups, but other than that he's a pretty solid guy.