Lucy Hibbitt
Senior Programmatic Manager
Realtime Agency​
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"We recently began working with Treacle7 as we expanded the scope of our CTV bookings to include traditional TV broadcasters. As a programmatic team, we’ve historically focused on programmatic CTV, but we wanted to tap into the unique inventory and opportunities available through traditional broadcasters across both digital and linear TV.
Navigating the complexities of clearance via Clearcast and broadcaster-specific processes was a challenge, and we needed a partner to guide us. Treacle7 came highly recommended by one of our broadcast TV partners, and since then, our partnership has grown from the UK to include four additional EMEA markets.
Without Treacle7's in-depth knowledge of these markets, we would have faced significant challenges in understanding the TV ecosystem and clearance requirements—potentially causing campaign delays.
The Treacle7 team has been nothing short of fantastic, combining professionalism with an exceptional ability to make the process seamless. It has been a true pleasure to work with them."